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Amardeep Sidhu on the Evolution of Influencer Marketing in B2B
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started at...
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New Onalytica Feature: Campaigns
The Campaigns feature in Onalytica programs is one of our most recent additions to the platform. We created Campaigns in response to a problem we’ve seen crop up regularly for clients – the lack of a...
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12 Must-See Sessions at #B2BIgniteUSA
Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung. Like many of you, it feels like decades since I...
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Insider Tips for Creating Your Influencer Rate Card
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
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2022 State of B2B Social Media Marketing Industry
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
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Influencer Knowledge Share from our B2B Social Trailblazers Summit
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
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What B2B Marketers Predict for Influencer Marketing in 2023
While 2022 was a busy year for the Social Media & B2B Influencer Marketing space, there has been a lot of uncertainty moving into the next year as a global recession is looming and social media...
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2023 Marketing Budgets: How to do More with Less?
Times are tough for marketers in 2023. Budget cuts and freezes are a widespread problem and 33% of marketers say that their lack of budget is hindering their ability to create content. While budgets...
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Onalytica Launches YouTube Search!
With 2023 well underway, we’d like to give you all an update on recent changes to the Onalytica platform, as well as a future-gaze into the new functionalities that users can expect in the first half...
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Influencer Selection Made Easy: Introducing Media Monitoring
A pivotal moment in every customer’s Influencer Marketing journey is finding the right influencer to collaborate with. Discovering new creators on social media has never been easier (only 9% of...
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